Eight international design bloggers from Germany, France and the UK recently visited designer tourist destinations in Gothenburg. All the bloggers have high profiles in their own countries, but also reach international audiences.
The locations they visited in Gothenburg included Rum21, Engelska tapetmagasinet, Norrgavel, Floramora & Krukatös, Artilleriet and the Artilleriet kitchen, Da Matteo and Grandpa. The bloggers were impressed by the programme and took lots of photos, asked numerous questions and were very enthusiastic.
“I found it very inspiring to be here. It’s a great programme with lots of fascinating people, and it’s good to get an insight into the Swedish design world. I think it’s different from Norwegian and Danish design, which I’m very familiar with. My impression is that Swedish design is a mix between the pared-back style of Danish design and the cosiness of Norwegian design, and that it also welcomes the use of black,” says Camilla Jorddal from Norway.
Following their visit to Gothenburg the bloggers moved on to Borås and Lidköping.