The Strategic staff has a supporting function at Göteborg & Co. The department consists of three units: Coordination, sustainability, arts & culture; Analysis & development; as well as IT & purchasing.

The staff cooperates closely with the management of the company, the departments, partners in the tourism industry, organisers, academia and the administrative companies in the municipality. The units in the Strategic staff are responsible and participates in a number of strategic projects and assignments. With their work, the staff strengthens the strategic competitiveness of the destination.