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Göteborg & Co is owned by the City of Gothenburg and is the parent company of the Tourism, Culture & Events cluster. The cluster’s four subsidiaries are Liseberg AB, Got Event AB, Stadsteatern i Göteborg AB and Göteborg & Co. The company is divided into five departments/business areas. Its Board is appointed by Gothenburg City Council. Cooperation with the private sector is run through the Visitor Industry Forum, which brings together visitor industry representatives from across the Gothenburg region.


The Events business area is tasked with strengthening and driving Gothenburg as an event city by strategically developing and facilitating sustainable events in sport and the arts. The business area comprises four units: Acquisition and salesEvents developmentProjects and Science Festival.

As a business area, Events has high ambitions in terms of social, environmental and economic sustainability, and awarding events environmental diplomas is a key tool in this respect. We strive to minimise the negative impact of events on the environment and people, to have a positive impact on society, stakeholders and the local economy, and to leave behind lasting positive effects for the city and the region.
Read more about how we are working to become a sustainable event city.

Meetings – Gothenburg Convention Bureau

The Meetings business area markets and sells Gothenburg as a destination to decision makers, mainly for international scientific and political meetings, congresses and conferences and major business meetings. We also inspire and support more people in marketing the city and encourage meetings to be held in Gothenburg, either in person or as hybrid or digital meetings with the city as their base. We also help the university, municipalities, government agencies and companies to use meetings to highlight their activities. Local cooperation is encouraged in forums in which the public sector, the business community and academia can come together and agree joint measures in broad collaboration. Added with world-class sustainability, these are important ingredients and fundamental elements of Gothenburg Strategic Plan for Meetings.
Read more about our work on sustainable meetings.

Marketing & Communication

The Marketing & Communication department nurtures and develops all the brands of the destination and the company and provides services before, during and after the visit. Satisfied visitors are our best ambassadors and we are keen to make it easier for everyone who loves Gothenburg to join us in creating the destination’s brand. 

The Marketing & Communication department has three units: Team PRIn-house and Visitor services. Together we support our partners by providing destination communication tools and advice and support.

Insight and Development

The Insight and Development department comprises three units: Coordination of Sustainability Arts & Culture, Analysis and Market Trends and Procurement. This is where we deal with company-wide issues, collaboration with the city’s administration and companies, and provide analyses of global developments in the visitor industry. 

Finance and HR

In many ways, the company’s most important departments, keeping track of our finances, contracts, invoicing and payroll. They also deal with personnel management, employment and health and safety at work.

Gothenburg’s 400th Anniversary

The project organisation leads, coordinates, communicates and follows up the planning of Gothenburg’s 400th anniversary. In 2022 the focus is on Health, and in 2023 Gothenburg’s 400th Anniversary Celebration is planned on June 2 – September 3.
Read more about Gothenburg’s 400th anniversary.

Management team

The company’s senior management team is responsible for overarching business development and specific strategic projects and collaborations. The management team comprises the heads of the respective business areas and staff functions. The CEO has overarching responsibility for all staff.



Stefan Svensson (M) Chair
Eva Flyborg (L) 1st Vice Chair
Alice Vernersson (V) 2nd Vice Chair
Kurt Eliasson (S)
Anna Karin Hammarstrand (D)
Madeleine Jonsson (MP)
Linnea Wikström (S)


Hanna Friberg (M)
Jan Nilsson (S)
Thaher Pelaseyed (V)

Employee representatives

Petra Gamerdinger, Göteborg & Co
Mikael Persson, Got Event
Bosse Nordlander, Liseberg

Maria Bergman

HR Manager and Acting CFO
+46 31 368 40 74