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Events with Impact

Events can be a force for change that has effects on society and affects behaviors. The effects can change attitudes or intangible values long after the event has been performed. Strategic work reinforces the long-term positive impact that the event intends to generate. With careful planning and follow-up, it is possible to show the power of change that can lead to increased quality of life for citizens, investments or increased sustainability.

Göteborg & Co offers knowledge, working models and a network of collaborations that your event can use to create long-term values.

Gothenburg Way to Legacy

We collaborate with associations as well as local and national stakeholders to ensure that events have a positive impact on both the association and the host destination. Our working model “Gothenburg Way to Legacy” includes programming, a toolbox and a network of non-profit organizations.

Tools and Inspiration Connected to Events

Ongoing Projects

Read more about ongoing projects in the subpages below.

Candidacy for UEFA Women's Euro 2025

Photo: Michael Erichsen/Bildbyrån. In collaboration with the School of Business, Economics and Law in Gothenburg and the Nordic group that…

World Junior Championship in Ice Hockey 2024

Photo: Michael Erichsen / Bildbyrån The Swedish Ice Hockey Association intends to arrange a sustainable event that will create lasting…

Henrik Svensson

Project manager Gothenburg Way to Legacy
+46 704 41 67 64