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Projects and collaboration

Göteborg & CO fosters collaboration among a large number of stakeholders in the tourism sector, employing multiple networks and development initiatives, and managing projects that are very important to the destination and its future activities.

Through these projects, we create a sustainable destination where travellers can enjoy the attractions of a big city, closeness to nature, and other experiences, now and in the future.

Solutions for climate-smart events

The emissions of CO2 from transportation must be reduced to near zero by 2030. This goal needs to be achieved…

Gothenburg's 400th anniversary

Celebrations from June to September Gothenburg’s Anniversary Celebration took place from June 2 to September 3. During this period, the…

Xperience Next

Xperience Next is an innovation platform and dynamic meeting place for digitalization, business development and technology that will enforce the…

Hybrid experiences for events and meetings

Hybrid and digital experiences are here to stay Many Swedish and international studies we have read say we meet physically,…

International Partnerships

Göteborg & Co is an active partner in a number of national and international networks, and collaborates with a variety…

101 sustainable ideas

Ideas for tourism that gets us closer to the UN Sustainable Development Goals.